Monday, August 06, 2007

End of updates

For those of you actually paying attention, you might have noticed that I haven't been posting for quite some time. I've been back from Asia for a while and really have no further updates to post. I might check back in from time to time to reflect on my experiences (something I've been wanting to do for a while), but I can't guarantee anything.

In the mean time, enjoy the videos and photos I have up!

Monday, May 14, 2007

Chinese Hypocrisy

This video has been long awaited by both those who went to China with me and those who heard about it afterwards. Let me give you some background on where this video came from:"

Location: Tiananmen Square, China

I was walking with my friends to visit the infamous location of the 1989 Tiananmen Square massacre, and I had my video camera out to fiml the whole thing. We never did find where the tankman photo was taken, though. Sorry about that.

As we were walking past the mauselium, we started to hear the happy birthday song coming from behind up. It's a very American tune, so we were all surprised. Beyond that, it sounded like the ice cream trucks you hear as a kid, so we all turned around to see where it was coming from.

To our horror, this is what we saw...


Read More...

Wednesday, April 18, 2007

Advertising Genius

I'm doing a project evaluating Nestle's effectiveness in the Asian marketplace (specifically in Tokyo, Beijing, and Shanghai). It's an interesting project to do since we have a group of 4 people and we're limited to 10 pages in our report. Here's what I think is the most brilliant marketing idea Nestle has had thus far:

This advertisement appears on the back side of the ticket to tour the Forbidden City in Beijing. Think of it this way: advertising on the entry pass to one of the biggest cultural landmarks in China. Locals frequently visit the site, and it's one of the major tourist attractions in China as well. Can you think of a better way to get your brand name out there among the local and touring population?

This tops even the neon billboards Nestle had in Shanghai. It's subtle, but recognized. Even if you're not immediately enticed to buy a Nestle ice cream bar you'll probably be putting their advertisement in a scrapbook somewhere when you get home. Not even Coca-Cola or Pepsi can claim that their ads from foreign markets are found framed, laminated, or otherwise displayed in American households. I can think of at least thirty companies that would be jealous of Nestle's positioning in Beijing if they were only aware of it. I wonder how many other cultural icons are used for convenient advertising elsewhere in the world ... it's really a great idea.

Too bad I didn't think of it first.

Saturday, April 14, 2007

Rubberball

As some of you might know, my grad school exit project involves studying rubberball baseball in Japan. Rubberball is played with the same rules as regular baseball, but with slightly different equipment and smaller fields. The balls are made out of rubber, so you can't throw or hit them nearly as far as the typical American hardball. This helps facilitate the creation of multiple fields in a country where land is expensive and you have to cram as much as you can into as little space as possible.

Read More...

Monday, April 02, 2007

ただいま!

Actually, I've been back in the states for over a week now. I apologize for not telling you all sooner. After I got back I had time to unpack quickly, read through my mail, and then hop back on an airplane bound for Reno for spring break with Annie.

I'm now in the process of downloading all my video and photos to my computer and should have some details about the trip, my experiences, and things I learned about both myself and Asia up before too long. Thanks for your patience and understanding while I work to get everything together!