Spring Break Plans!

I decided that I want to go to Reno for Spring Break. I'll be getting back from my trip abroad on either Saturday or Sunday and will be flying out to Reno on Tuesday. I know it sounds a bit boring, especially with everyone else in my program touring Nepal, Hong Kong, and the like. But I disagree. I haven't been to any big casino cities in years (not since long before I was old enough to gamble), so I hope I get to see a completely different side of Reno.

I'm also going to be visiting a comedy club while I'm there. Some New York group is touring Reno the week I'll be in town, and I have tickets! I went to a similar club in Portland a while ago (a month or so?) and thought it was incredible. I can only hope this will be similar.

Now, about the trip to China. For my marketing class, we've been studying an apparel company called Icebreaker. Personally, I think the company is great! They specialize in products made from merino wool. This gives their clothing the feel of polyester (rather than prickly wool), but with the warming and drying comfort of real wool. Truly innovative, if you ask me. Unfortunately, it's expensive; but I still want a coat!

Our assignment has been to write a memo to CEO Jeremy Moon about whether or not the time is right for Icebreaker to enter the Chinese market. After reading the case study and supporting material, I think they should move now. The point is, though, that at the end of the case study was a copy of a letter inviting Jeremy Moon to participate in ispo China, a big trade show in Beijing. The interesting thing is that the trade show is taking place during the second half of the week I will be in Beijing! I'm going to try to make a side trip if it's not on our itinerary, if only to shake the hand of the man running a very efficient, innovative, and sustainable company. In case you can't tell from this post, I'm a huge fan and would really like to sit down with someone in the management just to get information on how they did what they did with the company.

Anyway, that's my quickie update for the day. Just over 3 and a half months 'til my trip!